Join Visit California in the vibrant landscape of Greater Palm Springs to supercharge your organization with insights and inspiration, navigating the exciting future of the tourism industry. Embrace the power of play, aligning with California's new brand positioning as the Ultimate Playground. Get ready to network in a refreshing conference structure, promising an exclusive California experience like no other. This year's conference is not just an event; it's an immersive experience designed to elevate your understanding of the tourism industry.

Here's what to expect:

Powerful Play: Embracing the Ultimate Playground

The theme of the conference resonates with California's new brand positioning as the Ultimate Playground. Discover how the power of play is set to influence the tourism landscape.

Poppy Awards Gala: Celebrating Excellence

Participate in the biennial Poppy Awards gala, a night dedicated to honoring the best in tourism marketing and management. Join your industry peers for an unforgettable evening celebrating significant accomplishments in tourism.

Session Preview: Insights for Success

Cooking with Culinary Media
Learn the recipe for earned media success in the evolving culinary landscape. Understand how to collaborate effectively with food and beverage outlets to showcase your destination in the best light.

How AI is Changing Trip Planning
Explore the impact of Artificial Intelligence on travel planning. Delve into insights from AI experts working with destinations to enhance trip planning and destination marketing. Gain knowledge on how the tourism industry can maintain control in the age of generative AI.

Around the World
Get valuable insights directly from experts in California's key international markets. From Australia to the United Kingdom, discover strategies to engage and attract visitors from diverse global destinations.

Implementing Strategic Plans Successfully
Learn actionable steps DMOs are taking to strengthen relationships with civic partners and tourism stakeholders. Understand how these efforts contribute to improving regional tourism and addressing crucial community issues.

Featured Speakers: Industry Visionaries

The conference boasts an impressive lineup of speakers, including:

• Rathi Murthy, CTO & President, Product & Technology, Expedia Group
• Dr. Stuart Brown, Founder, National Institute for Play
• Julia Simpson, President & CEO, World Travel & Tourism Council
• Oscar Munoz, Global Managing Director, Visit California

Outlook Forum Finale Gala: Honoring Excellence

The Outlook Forum finale gala on March 12, 2024, will recognize the best and brightest in Golden State tourism. These awards celebrate outstanding achievements in tourism marketing and destination stewardship.

Don't miss out on this unparalleled opportunity to gain insights, network with industry leaders, and celebrate excellence in California tourism. Join Visit California in Greater Palm Springs and be part of shaping the future of the tourism industry.