The IMPACT Sustainability Travel & Tourism event is a pivotal gathering that converges industry professionals, environmental advocates, and stakeholders committed to fostering sustainable practices within the travel and tourism sector. This annual event serves as a catalyst for change, inspiring a shift towards eco-friendly and responsible tourism practices. At the core of the IMPACT Sustainability Travel & Tourism event is a shared commitment to minimizing the environmental footprint associated with travel. As participants enter the venue, they are met with an atmosphere of purpose and dedication to addressing the challenges posed by traditional tourism practices.

Imagine a big, exciting meeting where super smart grown-ups gather to make our trips and adventures better for everyone and our planet. That's IMPACT! The cool people from Destination Greater Victoria, Synergy Enterprises, Tartan Bond Integrated Communications, and Starrboard Enterprises got together to make IMPACT happen. They want to make tourism awesome while taking care of the Earth, our communities, and all the cool places we visit.

Canada is becoming a super popular place for vacations. Lots of people visiting means more fun, but it can also cause some problems for our Earth and the places we love. That's where IMPACT comes in. It's the first big meeting in Canada where smart leaders from travel and tourism, government, schools, and cool groups like First Nations and NGOs talk about how to make tourism better and kinder to our planet. They want to share smart ideas and make tourism awesome for everyone!

This isn't just a meeting where grown-ups talk a lot. It's a special meeting where they promise to share cool ideas and make plans to help our trips and adventures be better. They'll even write down all the smart things they talk about in a special paper called the IMPACT Conference Proceedings Paper. They'll give it to everyone at the meeting so they can use the cool ideas to make our trips awesome!

IMPACT has super cool friends like the Travel and Tourism Research Association (TTRA) - Canada Chapter and the Indigenous Tourism Association of Canada (ITAC). These friends want to help too! ITAC is like a superhero group that wants to make sure our vacations are super fun and also good for the people who live there. TTRA is like a big family that loves to learn smart things about tourism and share them with everyone.

Victoria is like a superhero city for tourism. It's a special place where they care a lot about being kind to our Earth. They have hotels and airplanes that don't hurt the Earth, and they even have fun things to do that help our communities. With so many visitors, they show that big vacations can be kind to our planet too.

This is not just a talking meeting. It's a fun adventure too! Before the big meeting, they have cool tours. There are lots of talks, fun events, and you get to be in a beautiful place that will make you go "Wow!" It's like a big party where everyone learns and has fun together.

As we have more and more people going on vacations to Canada, sometimes our Earth and the places we visit can get a little sad. The people who started IMPACT knew this was important, so they decided to gather all the smart leaders to talk about it. They want to make sure that when we go on vacations, we don't hurt our planet or the places we love.