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World Travel Market London 2026, widely known as WTM London, will take place from November 3 to 5, 2026, at ExCeL London in the Royal Victoria Dock area of London, United Kingdom. Recognized as one of the world's most influential travel and tourism events, WTM London brings together destinations, tourism organizations, hotels, airlines, tour operators, travel agencies, technology companies, cruise operators, attractions, hospitality businesses, media organizations and other professionals involved in the global travel economy. The 2026 edition is expected to continue the event's long-standing role as a major international marketplace where travel businesses meet buyers, establish partnerships, explore new markets and discuss the forces shaping the future of tourism.
The event will run for three days, with opening hours from 9:30 a.m. to 6:00 p.m. on November 3 and 4, and from 9:30 a.m. to 5:00 p.m. on November 5. The venue, ExCeL London, is located at 1 Western Gateway, Royal Docks, London E16 1XL, on a large site beside the historic Royal Victoria Dock. Its location provides convenient access to central London, Canary Wharf and London City Airport, making it suitable for an international event that attracts visitors and exhibitors from across the world.
WTM London is fundamentally a business-to-business event rather than a conventional consumer travel exhibition. Its central purpose is to connect professionals who create, market, distribute and sell travel products and destinations. The official event currently highlights more than 180 countries represented, over 4,000 global exhibitors, more than 5,500 world-class buyers and approximately 46,000 attendees. These figures illustrate the scale of the marketplace and the importance of networking and commercial meetings throughout the three-day event.
The international nature of WTM London is one of its defining characteristics. Exhibitors represent destinations and tourism organizations from different regions of the world, while private-sector participants include accommodation providers, tour operators, airlines, transport companies, attractions, technology businesses and travel service providers. For destinations seeking international visitors, the event provides an opportunity to meet tour operators, travel agencies, media representatives and buyers from major source markets. For commercial travel companies, it offers a concentrated environment in which to identify new suppliers, destinations and distribution opportunities.
Networking is at the heart of WTM London 2026. The event's organizers emphasize meaningful connections between exhibitors, buyers and other travel professionals, with the official platform designed to help participants identify relevant contacts and arrange meetings. Trade Plus attendees can gain access to WTM ConnectMe, the official meetings platform, which allows them to send and receive meeting invitations and create personalized schedules. Dedicated meeting spaces and reminders are also included in the Trade Plus experience. This structured approach makes WTM particularly valuable for companies that attend with specific business-development goals rather than simply exploring the exhibition floor.
The buyer community is another important component of the event. WTM London promotes access to more than 5,500 buyers with direct purchasing authority. These professionals can represent tour operators, travel agencies, wholesalers, online travel businesses and other organizations responsible for sourcing travel products and experiences. For exhibitors, meetings with qualified buyers can lead to distribution agreements, destination marketing partnerships, product development opportunities and long-term commercial relationships. For buyers, the event provides an efficient way to compare destinations and suppliers and identify new products for their customers.
WTM London 2026 will also place significant emphasis on innovation and technology. The WTM Travel Tech area is being highlighted as a new feature for the 2026 event, focusing on technologies such as artificial intelligence, big data and the Internet of Things. The growing role of technology in travel is transforming how consumers search for destinations, compare prices, book accommodation, navigate airports, personalize experiences and interact with travel companies. Travel technology is also changing the way businesses manage customer relationships, revenue, marketing, operations and destination management. WTM Travel Tech is therefore expected to provide an important platform for companies working at the intersection of tourism and digital innovation.
Artificial intelligence is likely to be one of the most significant themes running through the travel technology conversation. AI is increasingly being used for customer service, itinerary planning, personalization, demand forecasting, content creation, translation, pricing and operational decision-making. The development of these technologies creates opportunities for travel companies to provide more personalized and efficient services, while also raising questions about data management, trust, employment, transparency and the human role in hospitality. WTM London provides a setting where these developments can be examined from both commercial and strategic perspectives.
Another major feature of the 2026 event will be WTM TrendFest. Designed as an interactive experience, TrendFest will focus on the ideas, experiences and cultural influences shaping today's travel demand. Rather than presenting tourism purely as a collection of destinations and products, the initiative reflects the growing importance of experiences, identity, culture, food, entertainment and meaningful personal connections in travel. The organizers describe it as a space where visitors can see, hear, taste and connect with the future of travel.
Experiential travel is particularly important because traveller expectations are evolving. Modern tourists increasingly seek experiences that feel authentic, memorable and personally meaningful rather than simply purchasing conventional sightseeing packages. Adventure travel, wellness tourism, cultural journeys, culinary tourism, nature-based experiences and community-focused travel are all examples of areas where changing consumer preferences can influence the development of tourism products. WTM London provides destinations and suppliers with an opportunity to understand these trends and adapt their offerings accordingly.
The conference program will provide another major source of industry intelligence. WTM describes its conference as a curated agenda covering premium insights and industry trends. Sessions are expected to address major developments affecting tourism, including changing traveller behaviour, technology, sustainability, destination development, investment, marketing, business strategy and the wider economic environment. For industry executives and professionals, the conference is valuable because it provides an opportunity to hear directly from experienced leaders and specialists while comparing different perspectives on the future of travel.
WTM London's importance is also demonstrated by the scale of its previous edition. According to RX Global, the 2025 event represented 182 countries, while exhibitor numbers increased by 5 percent year on year. Attendance reached 46,500, and the Travel Tech region recorded particularly strong growth, increasing by 55 percent. These results provide a useful indication of the momentum behind the event heading into 2026 and demonstrate the increasing significance of technology within the broader travel industry.
Sustainability is another important issue for the global travel sector and is likely to remain central to conversations at WTM London. Tourism businesses are under increasing pressure to reduce environmental impact while continuing to provide economically valuable experiences. Destinations are considering how to manage visitor numbers, protect natural resources, support local communities and distribute tourism benefits more effectively. Hotels and transport companies are examining energy use and emissions, while tour operators and travelers are increasingly considering the environmental and social consequences of their choices. A global industry gathering such as WTM provides an important forum for sharing practical approaches to these challenges.
The event is also relevant to governments and destination authorities. National tourism organizations, regional tourism boards and government representatives can use WTM London to promote their destinations, meet international trade partners and strengthen relationships with airlines, tour operators and media. Participation can support tourism promotion strategies and help destinations diversify their visitor markets. For emerging destinations, the event can be particularly useful because it provides access to an international network that may otherwise take years to develop.
For travel agencies and tour operators, WTM London can serve as a source of new products and business opportunities. Agents can discover destinations that are not yet prominent in their markets, establish direct relationships with suppliers and gather information that can be used to create new holiday packages. Tour operators can assess accommodation options, excursions, transportation services and destination experiences while negotiating potential partnerships. The event can therefore contribute directly to product development and revenue growth.
Hotels and accommodation providers can also benefit from the event by meeting wholesalers, tour operators, corporate buyers and destination partners. Likewise, airlines and transport companies can use WTM to promote routes and partnerships, while cruise companies can showcase itineraries and experiences to international travel professionals. Technology companies have an increasingly important role because digital platforms and solutions now influence nearly every stage of the travel journey.
For media professionals, WTM London provides access to destination announcements, new tourism products, industry executives and emerging trends. The concentration of international participants means that journalists, content creators and travel publications can gather information and establish contacts efficiently. The event's WTM TV initiative also contributes to the broader communication ecosystem around the show, featuring stand tours, interviews and activity from the exhibition floor.
International visitors should also consider the practical aspects of attending the event. Because WTM London is a large professional marketplace, planning meetings in advance can significantly improve the value of a visit. The official event app provides interactive floorplans, exhibitor information, bookmarked sessions and real-time updates, allowing attendees to organize their time more efficiently. Visitors can also use the event's accommodation recommendations when planning their stay in London.
Transport to ExCeL London is convenient, with the Docklands Light Railway providing direct access to the venue. The official travel information recommends alighting at Prince Regent Station for the event's East Entrance. International visitors should also check current United Kingdom entry requirements well in advance. WTM's visitor information notes that travelers who do not require a visa for short stays of up to six months will need an Electronic Travel Authorisation, subject to the applicable UK entry rules.
World Travel Market London 2026 is therefore positioned as a major meeting point for the global travel and tourism industry. Its combination of international exhibitors, influential buyers, structured business meetings, technology showcases, experiential programming, industry conferences and networking opportunities makes it considerably more than a traditional travel trade show. The event provides a concentrated environment in which destinations, businesses and professionals can identify opportunities, respond to changing traveller expectations and explore the technologies and strategies that will shape tourism in the coming years.
Taking place from November 3 to 5, 2026, at ExCeL London, WTM London will bring together thousands of travel professionals from more than 180 countries. With more than 4,000 exhibitors, over 5,500 buyers and approximately 46,000 attendees expected, the event will offer an extensive international platform for business development, knowledge exchange and industry collaboration. As travel continues to evolve through technology, changing consumer behaviour, sustainability concerns and demand for more meaningful experiences, World Travel Market London 2026 will provide an important setting for the global industry to meet, exchange ideas and help define the future of travel.
World Travel Market London 2026, widely known as WTM London, will take place from November 3 to 5, 2026, at ExCeL London in the Royal Victoria Dock area of London, United Kingdom. Recognized as one of the world's most influential travel and tourism events, WTM London brings together destinations, tourism organizations, hotels, airlines, tour operators, travel agencies, technology companies, cruise operators, attractions, hospitality businesses, media organizations and other professionals involved in the global travel economy. The 2026 edition is expected to continue the event's long-standing role as a major international marketplace where travel businesses meet buyers, establish partnerships, explore new markets and discuss the forces shaping the future of tourism.
The event will run for three days, with opening hours from 9:30 a.m. to 6:00 p.m. on November 3 and 4, and from 9:30 a.m. to 5:00 p.m. on November 5. The venue, ExCeL London, is located at 1 Western Gateway, Royal Docks, London E16 1XL, on a large site beside the historic Royal Victoria Dock. Its location provides convenient access to central London, Canary Wharf and London City Airport, making it suitable for an international event that attracts visitors and exhibitors from across the world.
WTM London is fundamentally a business-to-business event rather than a conventional consumer travel exhibition. Its central purpose is to connect professionals who create, market, distribute and sell travel products and destinations. The official event currently highlights more than 180 countries represented, over 4,000 global exhibitors, more than 5,500 world-class buyers and approximately 46,000 attendees. These figures illustrate the scale of the marketplace and the importance of networking and commercial meetings throughout the three-day event.
The international nature of WTM London is one of its defining characteristics. Exhibitors represent destinations and tourism organizations from different regions of the world, while private-sector participants include accommodation providers, tour operators, airlines, transport companies, attractions, technology businesses and travel service providers. For destinations seeking international visitors, the event provides an opportunity to meet tour operators, travel agencies, media representatives and buyers from major source markets. For commercial travel companies, it offers a concentrated environment in which to identify new suppliers, destinations and distribution opportunities.
Networking is at the heart of WTM London 2026. The event's organizers emphasize meaningful connections between exhibitors, buyers and other travel professionals, with the official platform designed to help participants identify relevant contacts and arrange meetings. Trade Plus attendees can gain access to WTM ConnectMe, the official meetings platform, which allows them to send and receive meeting invitations and create personalized schedules. Dedicated meeting spaces and reminders are also included in the Trade Plus experience. This structured approach makes WTM particularly valuable for companies that attend with specific business-development goals rather than simply exploring the exhibition floor.
The buyer community is another important component of the event. WTM London promotes access to more than 5,500 buyers with direct purchasing authority. These professionals can represent tour operators, travel agencies, wholesalers, online travel businesses and other organizations responsible for sourcing travel products and experiences. For exhibitors, meetings with qualified buyers can lead to distribution agreements, destination marketing partnerships, product development opportunities and long-term commercial relationships. For buyers, the event provides an efficient way to compare destinations and suppliers and identify new products for their customers.
WTM London 2026 will also place significant emphasis on innovation and technology. The WTM Travel Tech area is being highlighted as a new feature for the 2026 event, focusing on technologies such as artificial intelligence, big data and the Internet of Things. The growing role of technology in travel is transforming how consumers search for destinations, compare prices, book accommodation, navigate airports, personalize experiences and interact with travel companies. Travel technology is also changing the way businesses manage customer relationships, revenue, marketing, operations and destination management. WTM Travel Tech is therefore expected to provide an important platform for companies working at the intersection of tourism and digital innovation.
Artificial intelligence is likely to be one of the most significant themes running through the travel technology conversation. AI is increasingly being used for customer service, itinerary planning, personalization, demand forecasting, content creation, translation, pricing and operational decision-making. The development of these technologies creates opportunities for travel companies to provide more personalized and efficient services, while also raising questions about data management, trust, employment, transparency and the human role in hospitality. WTM London provides a setting where these developments can be examined from both commercial and strategic perspectives.
Another major feature of the 2026 event will be WTM TrendFest. Designed as an interactive experience, TrendFest will focus on the ideas, experiences and cultural influences shaping today's travel demand. Rather than presenting tourism purely as a collection of destinations and products, the initiative reflects the growing importance of experiences, identity, culture, food, entertainment and meaningful personal connections in travel. The organizers describe it as a space where visitors can see, hear, taste and connect with the future of travel.
Experiential travel is particularly important because traveller expectations are evolving. Modern tourists increasingly seek experiences that feel authentic, memorable and personally meaningful rather than simply purchasing conventional sightseeing packages. Adventure travel, wellness tourism, cultural journeys, culinary tourism, nature-based experiences and community-focused travel are all examples of areas where changing consumer preferences can influence the development of tourism products. WTM London provides destinations and suppliers with an opportunity to understand these trends and adapt their offerings accordingly.
The conference program will provide another major source of industry intelligence. WTM describes its conference as a curated agenda covering premium insights and industry trends. Sessions are expected to address major developments affecting tourism, including changing traveller behaviour, technology, sustainability, destination development, investment, marketing, business strategy and the wider economic environment. For industry executives and professionals, the conference is valuable because it provides an opportunity to hear directly from experienced leaders and specialists while comparing different perspectives on the future of travel.
WTM London's importance is also demonstrated by the scale of its previous edition. According to RX Global, the 2025 event represented 182 countries, while exhibitor numbers increased by 5 percent year on year. Attendance reached 46,500, and the Travel Tech region recorded particularly strong growth, increasing by 55 percent. These results provide a useful indication of the momentum behind the event heading into 2026 and demonstrate the increasing significance of technology within the broader travel industry.
Sustainability is another important issue for the global travel sector and is likely to remain central to conversations at WTM London. Tourism businesses are under increasing pressure to reduce environmental impact while continuing to provide economically valuable experiences. Destinations are considering how to manage visitor numbers, protect natural resources, support local communities and distribute tourism benefits more effectively. Hotels and transport companies are examining energy use and emissions, while tour operators and travelers are increasingly considering the environmental and social consequences of their choices. A global industry gathering such as WTM provides an important forum for sharing practical approaches to these challenges.
The event is also relevant to governments and destination authorities. National tourism organizations, regional tourism boards and government representatives can use WTM London to promote their destinations, meet international trade partners and strengthen relationships with airlines, tour operators and media. Participation can support tourism promotion strategies and help destinations diversify their visitor markets. For emerging destinations, the event can be particularly useful because it provides access to an international network that may otherwise take years to develop.
For travel agencies and tour operators, WTM London can serve as a source of new products and business opportunities. Agents can discover destinations that are not yet prominent in their markets, establish direct relationships with suppliers and gather information that can be used to create new holiday packages. Tour operators can assess accommodation options, excursions, transportation services and destination experiences while negotiating potential partnerships. The event can therefore contribute directly to product development and revenue growth.
Hotels and accommodation providers can also benefit from the event by meeting wholesalers, tour operators, corporate buyers and destination partners. Likewise, airlines and transport companies can use WTM to promote routes and partnerships, while cruise companies can showcase itineraries and experiences to international travel professionals. Technology companies have an increasingly important role because digital platforms and solutions now influence nearly every stage of the travel journey.
For media professionals, WTM London provides access to destination announcements, new tourism products, industry executives and emerging trends. The concentration of international participants means that journalists, content creators and travel publications can gather information and establish contacts efficiently. The event's WTM TV initiative also contributes to the broader communication ecosystem around the show, featuring stand tours, interviews and activity from the exhibition floor.
International visitors should also consider the practical aspects of attending the event. Because WTM London is a large professional marketplace, planning meetings in advance can significantly improve the value of a visit. The official event app provides interactive floorplans, exhibitor information, bookmarked sessions and real-time updates, allowing attendees to organize their time more efficiently. Visitors can also use the event's accommodation recommendations when planning their stay in London.
Transport to ExCeL London is convenient, with the Docklands Light Railway providing direct access to the venue. The official travel information recommends alighting at Prince Regent Station for the event's East Entrance. International visitors should also check current United Kingdom entry requirements well in advance. WTM's visitor information notes that travelers who do not require a visa for short stays of up to six months will need an Electronic Travel Authorisation, subject to the applicable UK entry rules.
World Travel Market London 2026 is therefore positioned as a major meeting point for the global travel and tourism industry. Its combination of international exhibitors, influential buyers, structured business meetings, technology showcases, experiential programming, industry conferences and networking opportunities makes it considerably more than a traditional travel trade show. The event provides a concentrated environment in which destinations, businesses and professionals can identify opportunities, respond to changing traveller expectations and explore the technologies and strategies that will shape tourism in the coming years.
Taking place from November 3 to 5, 2026, at ExCeL London, WTM London will bring together thousands of travel professionals from more than 180 countries. With more than 4,000 exhibitors, over 5,500 buyers and approximately 46,000 attendees expected, the event will offer an extensive international platform for business development, knowledge exchange and industry collaboration. As travel continues to evolve through technology, changing consumer behaviour, sustainability concerns and demand for more meaningful experiences, World Travel Market London 2026 will provide an important setting for the global industry to meet, exchange ideas and help define the future of travel.
